Catching up on my Economist backlog, I read an interesting article on how the sales of jeans have been going down, partly due the fact that women are now embracing athleisure– wearing athletic clothing as leisure wear, even if they have no intention to work out. I was surprised there was an actual term for this movement as that meant I was an unwitting disciple.
In college, I had gone through three distinct phases of dressing. First the awkward I’m-still-wearing-Aeropostale-and-actual-colors-i.e.-wardrobe-from-high-school-that-I-put-together-from-copying-others lasted me for a year until I discovered Zara. Then I spent the next two years looking sharp in blazers and skinny pants. My last year I gave up caring and wore athletic wear pretty much every day; on the off days, I would don a pair of Uniqlo skinny pants and a hoodie. Even now, I am wearing running tights despite the fact I have no intention of exercising.
What changed? I suspect the things that changed for me changed for most of the women in the athleisure lifestyle. First, it is trendy to work out, to be healthy, to down that chia drink with gusto! As such, it is socially acceptable for a woman to walk down the street in tight athletic wear and sneakers without being looked down upon as a mess. She is taking care of her body and she looks great without her makeup on, right? Ah, she’s going into Whole Foods now, her life must be so great. Celebrating the body of woman like the temple it is.
I used to wear athletic clothing only when exercising, too. But after exercising, I realized something: that exercise clothes are comfortable. Sounds stupid, but yes, good exercise clothes are constructed in a way that makes moving very easily and will constrain all of those fat pockets if so needed. Generous amounts of clingy and stretchy fabrics makes it so that sizes fit well even slightly too large or too small. So, two points for exercise clothes: they are comfortable and more universally flattering.
As for styles, shapes, and colors, exercise clothes tend to have less choices and gravitate towards being color-blocked and simple. As someone whose choice of store for real clothes is increasingly now Uniqlo, having a limited set of basics is incredibly appealing. Everything mostly matches and doesn’t have the frills or frightening patterns that regular clothes can have. I do appreciate regular clothes and the people who have the mindset to wear them, but the hassle of choosing them as a set and wearing them is sometimes too much for me. If I wear a patterned dress, I need to be in the pattern mindset, by golly, before I can wear it. Most of the time I’m not in the mood to be orange and blue birds nor Victorian lace. Most of the time I want to be nondescript and low-maintenance, which usually means color-blocked, dark and comfortable.
I do think that athleisure is not simply a style, but it a strong lifestyle statement– I don’t care what people think of me if they see me in exercise clothes all the time (and by extension, how well/poorly toned my bottom is) because ultimately, I want to be comfortable. The same can be said of regular clothes, of course, but wearing mainstream regular clothes mostly does not have a negative connotations of being a slob or a wannabe. I like athletic wear and if I am a slob or exercise-wannabe to some, then whatever. I will work hard to please those that are in my purview, but for those who I may see once in a fleeting lifetime.. excuse me while I go put on my running tights.