I have, on many occasions, displayed my fondness for europop. However, despite kpop’s increasing reliance on Swedish beatmasters, the sound of europop and its sibling, dubstep, has not really penetrated into the kpop market. Until we hit the debut of NU-EST, which is billing themselves as an ‘urban electro band.’
Their live performances have not been too spectacular, better than the average rookies. There is nothing too special– the singing is passable with no special moments, the choreography is not extra imaginative or tight.
And, actually, their debut song, “Face”, is not that good, either. Though perhaps new to the kpop stage, this sound reminds one of 2011 clubplay, especially of Ms. Britney Spears’ album Femme Fatale, which arguably brought dubstep to mainstream Western pop. In between September albums, I will take my europop wherever I can get it.
Plus, there are girly-looking males abound. Considering I am a diehard SHINee fangirl, it is no wonder I think Ren, the maknae, is absurdly cute.
When Pledis Entertainment decides to stop being lazy and have NU-EST drop an actual album, I will be looking forward it and all its 2011 unoriginal, dubsteppy, clubplay glory.
addition: I just realized I knew someone who caught the tail end of 2011 dubstep and made his own original interpretation: jpop’s Daichi Miura with Black Hole. So, so good.