Cute, infectious, annoying. The registers they sing in are way too high for comfortable listening over a prolonged period.
Nonetheless, it is a very slickly produced track, the chorus especially tight and well-oiled. Yet, the bridge lacks surprise and energy, and seems like a toned-down dubstep more than anything–like a ‘we-needed-something-so-let’s-autotune-Onew-and-Jonghyun-really-badly’. I’ve been noticing over the course of SHINee’s career, that Onew and Jonghyun’s voices do not seem to translate to autotune very well, either.
Nothing remarkable. Key singing that high sounds unnatural. Even Jonghyun sounds strained in this song as well, which could be an effect of the autotune.
Minho finally gets a singing part right down in his proper register. I guess, at this point, it is the most I can hope for.
music video: choreography
It could have done without the hip-thrusting. The choreography, on the whole, is energetic, but not as challenging or as much of a show-stopper as their performances in Korea.
music video: concept
Idiotic. Sorry about this strong opinion, but for SHINee’s debut into Japan, Replay [You Are My Everything], all the members made googly eyes at one female, and this time around, they are making more googly eyes at one female. Well, at least this time she is Japanese.
They even took the same idea of each member having special roles; Key once again took the position of stylist. Boring.
The little feminist side of me also resented the fact that the ‘undazzling’ female in the beginning is stereotypically wearing a nice cardigan and glasses, and in the end is wearing heavy makeup in a floor-length gown. Of course, the positive people will say that the music video is expressing how every girl, no matter how plain, can be dazzling too. But the negative people like me will say, heavy makeup and a concert gown does not make for a dazzling person; a person is more than appearance, and if a person likes cardigans and glasses, then whatever. It may not be dazzling, but it suits them just fine.
Nonetheless, the ‘looking in the mirror’ idea is always very interesting, and I am disappointed they did not explore that more.
music video: fashion / sets
The diamond dance set is quite lacking in originality, but it is rather pretty, I will give them that. Otherwise, the set was pretty run-of-the-mill, white and bland.
The feathers and fur are questionable, but for some reason, Minho’s jacket is quite nice; a rather nice play of hard and soft. We can ditch the dowdy collared shirt and bling-bling necklace, though.
Taemin was sporting some Elvis hair. Ew, I wasn’t dreaming, right?
Very half-baked and generic attempt for a first original Japanese single. Next, please.